Marketing Help for You When Selling Your House Online

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Marketing Help for You When Selling Your House Online

In an ever-changing world, real estate is no exception to the rapid adaptation of new technologies. The advent of the internet has made For Sale By Owner transactions easier than ever.

With selling and marketing your house online being the most influential factor affecting the real estate market, it’s essential to stay ahead by recognizing and implementing online strategies. It’ll make all the difference in your home sale.

An effective marketing and advertising strategy are essential to get the best bang for your buck during the selling process. Today’s competitive market will guarantee that your house gets noticed, among others.

Generating as much attention as possible to your home is critical to drawing the most potential buyers. The more prospective customers you can attract, the higher the competition will be and, thus, a greater chance of reaching an optimum price for your property.

A Guide to Selling Your House Online

Home sellers are already aware that the internet is vital to list their house, comparing it to other properties in the market, and drawing potential buyers.

Selling online is an efficient, advanced method to reach many buyers actively searching for homes – private purchasers and investors alike.

In today’s digital age, nearly every home-buying journey begins with an online search. You must have your home listed on the local MLS and additional platforms such as Zillow or Trulia to maximize its potential reach.

Establishing an online presence is essential if you use a cash buyer. Cash buyers and iBuyers prefer to shop exclusively online, so giving access to your home’s information will make it easier for local and faraway buyers to find your property quickly.

Two young homeowners smiling while trying to use their phone to sell their house online.

Selling Your House Using Social Media

Look no further than social media for a powerful tool for boosting awareness of your home. Taking advantage of the same social media platforms and apps that businesses use — Facebook, Instagram, and TikTok — can be highly advantageous to you.


Facebook is the go-to platform when it comes to selling your home. Not only does it include many exceptional options such as localized advertisements, Facebook messenger for buyer discussions, and a multitude of multimedia sharing capabilities (images, videos, streaming video, etc.), but these features are also top quality.


On Instagram, it’s easy to craft a professional business account and add contact buttons so your viewers can get in touch with you. From sending messages on the platform about properties that interest them to reaching out via email, customers have various personalized options when viewing your profile.


TikTok is a rising platform that many people can benefit from. But it’s even more advantageous for you because an audience tends to favor original content like homeowner-created house walkthroughs. Moreover, TikTok users prefer content that is not overly polished or professional-level, which is excellent news if you can use your phone camera when filming.

A young homeowner holds her device while taking pictures of the interior of her house

Advertising Your House on Social Media

Every social media platform is an opportunity to advertise and interact with your audience, answering their questions and creating a meaningful connection that can open the door for mutually beneficial relationships.


Harnessing the promotional power of Pinterest is a massive advantage in selling property. It can generate an abundance of visitors and traffic to real estate websites, making it one of your most valuable social media marketing tools.


Local buyers are a valuable commodity when attracting potential buyers for your property. Utilizing Twitter and its associated local hashtags is one easy way to ensure you’re targeting the right audience.


YouTube video tours are an ideal way to provide a digital tour of your property and attract online viewers. A virtual open house perfectly showcases its splendor and tells potential buyers what they can expect from your home. You can effectively communicate each winning feature through vivid images and video, making their decision to buy easier all while avoiding the hassle of in-person showings.

Two elderly homeowners browse on their phone while trying to sell their house online.

Advertising Costs to Consider

A good rule of thumb for advertising costs is 1% of your home’s value. For instance, if your home’s sale price is $400,000, your advertising budget should be about $4,000. This includes the cost of your online listing and other less apparent fees discussed below.

Cleaning your home

Advertising would be a waste of money if our home isn’t impeccably cleaned. Commence cleaning, decluttering, fixing up any renovations needing attention, and landscaping as necessary – ensure it’s in prime condition and your home makes a striking first impression.

A deep and professional house cleaning costs about $200.

Staging your home

If you need some help styling your space, consider hiring a professional. You can maximize the potential of your home and attract prospective buyers by utilizing features that will draw them in.

A professional home stager costs roughly $1,700.

Professional photographs

After your home is ready for its close-up, you’ll hire a professional photographer to capture images that can be used in online advertisements, social media posts, and virtual tours.

Professional photos and video can cost between $300 and $1,500.

Advertising with Local Influencers

Word-of-mouth has broadened beyond face-to-face interactions and now includes social media marketing. Influencer marketing in real estate is an excellent tool for captivating potential clients with content they’ll find interesting and valuable.

To find the perfect influencer to represent your home, first, you must define your target demographic. People are more likely to gravitate towards those who reflect their desired lifestyle – so be sure that this is considered when selecting.

Influencer marketing is a crucial element of any successful home awareness campaign. Strategically choosing the perfect influencer and platform will help ensure that you are well-positioned for success.

Listing on the MLS

A multiple listing service (MLS) is an invaluable database created by real estate brokers to assist buyers and sellers in finding the perfect home. This innovative tool provides a comprehensive list of properties in the housing market, making it easier than ever for those looking to buy or sell their property.

By utilizing a Multiple Listing Service (MLS), brokers can access each other’s properties for sale, allowing them to quickly and effectively connect homebuyers with suitable sellers.

In this digital era, property buyers can browse many real estate and brokerage websites to find their ideal home.  Despite this added visibility, a Multiple Listing Service is still necessary. Popular real estate websites such as Zillow, Redfin, and Trulia pull data from MLS databases nationwide.

Also, the MLS listing holds confidential information, including contact details and schedule for viewings.

If you want to view listings on the local multiple listing service (MLS) as a buyer or seller, it is usually necessary for you to be granted access by a real estate agent.

Suppose you are not ready to get a real estate license and wish to avoid collaborating with a listing agent. In that case, multiple flat-fee listing services exist for your convenience in certain areas. These can work wonders when putting your property up for sale.

There are hundreds of MLS organizations nationwide, and they all charge different fees. You can expect to pay from $100 to $400 for an MLS flat fee listing.


By listing your home online, you will achieve greater visibility and the potential to sell promptly. If you’re eager to list your home on the market, there are a few ways to do so online. You can use social media, local influencers, and the MLS.

Thanks to the internet, FSBO selling has become much more attractive and accessible. With each option having unique merits and drawbacks, it is imperative to do your due diligence when selecting the best choice.

By embracing the digital shift in home buying, selling your house on your own (FSBO) can be an option. Although you may save some money on closing costs and an agent commission that way, too, it demands substantial effort and attention to detail from you.

Selling your home requires savvy marketing and advertising. Investing in quality tactics in this fiercely competitive market is imperative to ensure your property stands out.

You can avoid the hassle and cost of advertising by accepting a cash offer from a home-buying company. Typically, you can sell your house fast without needing to worry about your buyer securing a lender.

The sale process usually involves selling your home as-is without needing repairs, upgrades, or cleaning. The real estate transaction is usually fast and fair and provides you with selling options.

Additional Resources

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